Saturday, August 9, 2008

The Five Key Factors in Selling Your Home

There are five key factors to successfully selling your home. These items are pivotal in guaranteeing a successful sale at the highest possible price in the shortest amount of time.

1) Location - Sure everyone knows this one "location, location, location". That being said, there is really nothing you can do about the location of your property.......it is where it is. So let's move on to factors that you can control.

2) Price - Pricing your property properly is key in making sure that your property is exposed to the appropriate buyers. It is important to look at current sales in your area as well as properties that are actively on the market. Properties currently under deposit are another important consideration. It is extremely important not to overprice your property as you will most certainly lengthen the marketing time which often results in selling below value. In other words; if you price your home over the target market you will not expose the proper buyers to your home.

3) Condition - I can't emphasize this enough. The properties that are selling in our current market are homes that have been well maintained. Updated services and mechanicals as well as a fresh clean look are extremely important. If that is more than the budget allows a thorough cleaning and fresh paint will go along way. Eliminate clutter!!

4) Market conditions - Understand your current local market. Markets vary greatly in our area from one town to another so it is key to involve a specialist who can help you to assess your local market.

5) Realtor - Of course this one is my favorite! Find out what they bring to the table for experience. In todays market it is essential that the agent or agency have a good Internet presence. A great website and a blog are a must! Your agent should have a clear marketing plan for your property and should provide you with their references. Remember you will be spending a significant amount of time working with your agent so be sure you are comfortable and have a good rapport.

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